Work

The Care Company is the solution center for America’s 60 million unpaid family caregivers, who every year provide more than $300 billion in free care and services to loved ones, family members and friends. Thrown into caregiving unsuspectingly, founder Cindy Laverty learned to navigate the complex caregiver landscape, which includes hospitals, doctors, bureaucracies, insurance forms, prescription drugs and more. Through that journey, she discovered how she could not only survive, but thrive amid the challenges. She decided to share what she knew, and thus The Care Company was born.

Spoke was invited to reinvent thecarecompany.biz as the go-to place for premier caregiving content and resources. Using a robust content management solution (custom built on WordPress), The Care Company publishes freemium articles, purchasable ebooks and membership subscriptions. Future features include a searchable, national database of service providers, and exclusive webinars.

The project wasn’t limited to the website. Spoke developed a new logo to go with The Care Company’s renewed mission, and new materials are developed regularly to accompany the reinvented brand.