Work

Sway Group LLC is an exclusive agency that works with the most connected, targeted, and savvy bloggers online—connecting brands with the people who care about them most. Founded by digital strategist and influential blogger Danielle Wiley, Sway represents some of the most well-known and rising star bloggers across multiple categories. They connect corporate and agency clients with the bloggers who influence their consumers. Further, the company brainstorms creative and compelling influencer programs, and through their relationships, build tailored, high-impact programs that include customized content, video, media campaigns, and dynamic events.

A unique and special company requires a unique and special brand. It was in that spirit that Spoke approached the branding and user experience/interface solution for Sway Group. Our goal was to create something ostensibly simple that would allow users to easily navigate the spare and concise content, while rewarding them with a little HTML5 and Javascript “magic”. The result is a slideshow-like display of content “pages” accompanied by a backdrop of shimmering circles that “sway” in response to the user’s cursor.

The company hit the scene to critical acclaim (Danielle and Sway were the subject of an AdAge article on the day the site launched), and is expected to gross $1MM in revenue its first year.