Smith Medical Partners
Services provided: Web Strategy Consulting, Information Architecture, UI/UX Design, XHTML/CSS, E-Mail Campaign Management
Smith Medical Partners, a subsidiary of H. D. Smith, is a national distributor of specialty, brand and generic pharmaceuticals; vaccines; injectables; and medical/surgical materials. Offering a full line of specialty products and business solutions, Smith Medical Partners is serving the frontlines of healthcare with reliable distribution and industry experience.
After the successful design and launch of hdsmith.com, the company invited Spoke to bring the same strategic focus to a redesign of SMP’s flagship site. The site offers a bespoke experience (in the form of “affinity” pages) to SMP’s core user communities: Providers, Institutions, Pharmacists, Researchers and Trading Partners.
Other features include a dose assay calculator (developed by Spoke partner SITSYS) which helps customers realize dosage cost savings; as well as MonkCMS integration. Liberal amounts of jQuery (an open-source javascript library that simplifies user interaction) round out the user experience.
The site was a Bronze Award winner of the 2011 Health Information Resource Center’s Web Health Awards which honors the best in digital health resources.
