Morale
Online brand development/consulting, UX/UI Design
Morale is a natural-language project ticketing system that allows individual software developers and development teams to quickly create tasks and log bugs so they can remain focused on their work. The platform was created and developed by Spoke-friend, client and collaborator Jamie Wright of Brilliant Fantastic.
Brilliant Fantastic invited us to develop the Morale brand and user interface (UI). Knowing that the system would be used for hours at a time, we created a low-contrast yet visually tactile interface that has a learning curve of minutes versus hours. The application was in private beta for several months before being released for public use in 2011.
