H. D. Smith
Services provided: Web Strategy Consulting, Information Architecture, UI/UX Design, XHTML/CSS, E-Mail Campaign Management
H. D. Smith is the largest privately held full-service wholesaler of pharmaceuticals, health products, programs, and inventory management technologies in the U.S. Founded over 50 years ago, the company has grown to be an innovator in efficiency, a visionary in technology and a leader in service through the creation of distribution centers featuring on-site management, information services, merchandising support, home healthcare sales specialists and customer service. This ensures that calls and questions are answered quickly by a well-trained staff with extensive knowledge of the pharmaceutical industry.
The wholesaler giant collaborated with Spoke and our development partner, Monk Development, to completely rethink and reinvent the company’s online brand. After an extensive discovery phase which yielded a site plan of over 80 content “buckets,” Spoke distilled the architecture into a user-centric design that balances business objectives with “crown jewel” customer support, and home town corporate personality.
The entire site resides on Monk’s premier Ekklesia 360 content management platform which allows multiple editors across different departments to maintain an array of content, including one of the most comprehensive Government Affairs healthcare policy libraries in the industry.
Additional features include a new careers engine, a departmentally-segmented FAQs section, and a customer conversion “kit.”
