Work

BrideBody Now is the new kid on the block of DVD-based, weight loss and fitness offerings, but instructor Amie Mitchell is no stranger to working out or working hard. The Los Angeles resident, wife and mom has personally trained hundreds of clients and is now realizing a life-long dream to impact a larger audience. With BrideBody Now, she offers the bride-to-be a safe, effective weight loss solution that goes beyond fads and promotes a new way to live—before and after the wedding day.

BrideBody Now had two key challenges: to launch in time for the annual wedding season and to quickly promote interest in the program. There was little time to promote the site, attract attention and generate sales.

Spoke integrated the Shopify e-commerce platform so the BrideBody Now store could be promoted simultaneously across the usual web outlets, but also through Shopify’s own shopping outlet. This boosted traffic starting at launch. Facebook and Twitter promotions further increased traffic. In just four days, BrideBody Now went from an unheard-of online brand to marking its first sale. Sales have continued to climb steadily since.