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Wednesday, September 09, 2009

Smile! You’re on social media.

by W. Gene Powell

Quick hit: Kodak recently posted its own guidelines for navigating the sometimes treacherous waters of social media. Titled “Kodak Social Media Tips — Sharing lessons learned to help your business grow” (PDF, 3.5MB), the 14-pager covers tips submitted by Kodak’s Chief Blogger, Jenny Cisney, as well as helpful information to get you up and running with a solid corporate socmed foundation.

Perhaps most importantly, the piece offers pragmatic advice for establishing a social media policy for employees. This is refreshing compared to the often Machiavellian smack-downs that some other companies have resorted to (we won’t name names).

Looking for examples on which to base your own social media policies? We suggest you start here. And, as always, let us know what you think.

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