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Tuesday, February 02, 2010

Rikki-Tikki-Tavi

by W. Gene Powell

Quick hit: It seems like a trivial thing. Like the difference between pudding and custard. But to a typographer, and most especially Mac users, you might as well be comparing bath tissue to a Boeing.

I’m talking about the use — and, most often, the misuse — of tick marks, primes, acute accents, apostrophes and quote marks. We’ve encountered a rash of misuse lately and would like to set the record (and our fellow craftsmen) straight. Much has been written on the subject. So, rather than add to the noise, we’ve elected to link to two helpful resources:

CreativePro | Typographic Tips: Apostrophes & Quotation Marks

And, this web glyph guide which I’ve had bookmarked for years: Webmonkey | Special Characters Guide

Learn it. Live it. Love it.

by W. Gene Powell

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